Do you know why squinching is cool? Here is one of the secrets to looking awesome in your headshot.

Don’t look in the dictionary, “Squinch” is a word made up by famous New York and Los Angeles headshot photographer Peter Hurley, squinching is cool! Judge yourself, which photo looks better? Even this dog looks cooler when he squinches! Of course if you are trying to project an innocent look, or look adoringly at your baby, then this is not something to do. For headshots though, it generally makes for a more confident look, more sophisticated expression, and make you look more intriguing to the viewer. Doesn’t Serena look way more interesting and more photogenic in the photo where she squinches?

How do you squinch? Look in the mirror, and try to squint by pinching your lower eyelid a tiny bit. We don’t want to look too contorted, a little goes a long way! Peter Hurley has a video on Youtube, if you want more instructions, check it out http://youtu.be/ff7nltdBCHs. It’s got more than 1.5 million views!